Earlier this month the nations pop princess Rihanna released her Spring/Summer 2013 collection for the world renowned Department stores River Island. Her highly anticipated collection caused a ruckus in the UK and there isn’t a River Island I havent entered in the UK who havent sold out of most of her collection. Even River Island websites shows her most popular garments are sold out online!
Is there anything that this woman cannot put her name to that will gain immense success?
What I like about this Rihanna collection is that it is young, edgy and vibrant and mostly represents her eclectic style. As a result, I think that many people will be warmly ravished by it!
Rihanna is truly on a roll and I have to give it to the young lady of the modern pop era!
interestingly her collection sticks to basic colours- grey, black, beige, yellow and denim. The collection is not huge, but gives a decent variety. She focuses on a ‘tie’ feature and a baggy-sexy-cool look.
I like that the campaign uses a variety of models including one of my favourite, the beautiful Jourdann Dunn.
I certainly will be keeping an eye out for more of Rihanna;s fashion fixes!
Here are a few pieces of her collection: